Using SEO to grow your business is a strategy that produces the highest volume of traffic to your site. It is a systematic way of modifying how content is shown by search engine results pages (SERPs) to increase the likelihood that your web page will be found in online searches. If you’re not familiar with search engine optimization—SEO—you might be wondering what all the fuss is about. But that’s a mistake. SEO isn’t just a buzzword for you to add to your marketing buzzwords.
When implemented correctly, it can help you improve your site’s traffic and increase engagement with your site visitors. A well-optimized website must be usable and easy to navigate and the search engines will rank your site based on these aspects.
Why Use SEO to Grow Your Business?
Search engine optimization produces the highest volume of traffic to your site. A large portion of it comes from organic searches. It is an easy, low-cost way to improve the visibility of your website to search engines. At the same time, it can help you increase brand awareness by helping your site rank higher on the search engine results pages. It is much better to be ranked on page one than on page three – and SEO helps ensure that your site gets to page one.
Also, it can be used to build a foundation for more advanced marketing techniques, such as local search, display advertising, sponsored listings, and more. SEO is not the same as PPC. It is a strategic marketing technique to help your site rank higher in search engine results pages for targeted keywords and phrases.
We believe that a highly optimized site will allow you to reach the most lucrative audience on the internet, and we know the best way to get there is through search engine optimization.
SEO vs. Digital Advertisement
SEO can bring you exactly what a digital advertisement can: targeted traffic, but it does so at a much lower cost. When you advertise in search engines, you’re paying a large fee per click in order to attract traffic to your website. However, SEO is a relatively inexpensive method to build brand awareness and drive traffic to your site.
With the use of SEO, you’re adding a structure to your content that allows it to be found and ranked by search engines.
SEO, in general, is a long-term strategy and whatever changes you do now will be visible from 3-6 months later.
The increased traffic from search engine optimization is typically measured in months, but not always. You can survive without paying ads but not having an SEO strategy is not an option, you need to have a plan in place to keep your project moving.
Writing Content That Makes Sense for Humans But Also For Search Engines
We’re all familiar with the concept of compelling content, but it can be hard to really nail down the differences between appealing content and content that are simply good. Without boring you with a lengthy grammar lesson, here are some quick tips on how to write content that is appealing to humans, but also makes sense for search engines:
- The importance of keywords you want to rank for
- The importance of length: short and sweet
- The importance of formatting: title, paragraphs, bullet points
- The importance of using headings and subheadings
- The importance of writing titles that will entice the reader to click on the article
- The importance of keeping your audience in mind
Conclusion
We believe that a highly optimized site will allow you to reach the most lucrative audience on the internet, and we know the best way to get there is through search engine optimization.
SEO takes time and effort but we are here to help you succeed by creating the right SEO strategy! Contact us if you have any questions.